Packaging and Branding: Unlocking Future Opportunities

As I set our sights on the future, I’m excited about the immense potential for advancements in branding and packaging.

Alarming statistics, such as 10 million tonnes of plastic packaging ending up in our oceans each year (UNESCO), and the staggering wastage of one-third of global food production (UN, FAO), compel me to challenge the status quo and reimagine my approach.

I acknowledge the urgent need for reduced yet enhanced packaging, coupled with the demand for innovative solutions.

The key to exceptional packaging lies in a holistic consideration of various factors, including the product itself, location, and size.

Many brands struggle to achieve clarity in their messaging. However, now is the perfect opportunity to redefine and address the core challenges in communication.

By understanding the driving force behind a business and authentically conveying it, I can create a truly captivating brand narrative.

It is vital to debunk the myth of a one-size-fits-all approach, as genuine innovation thrives in tailored solutions that resonate with individual needs and contexts.

Take action now and be part of the positive change I’m making! If you share my curiosity, passion for health and food, and a drive for problem-solving, let's connect.

Together, we can create a better future through innovative solutions in packaging and branding. Reach out to me today and let's make a difference!

📷 Photo taken by Lena Schalén featuring the art object from The Local Bazaar and Supershop, exhibited at Documenta 2022.

Lena Schalén

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