Studio
Schalén
Let’s brand your future
Whether you're a multinational corporation or a start-up, I meet your specific needs and build distinctive, sustainable brands for your company. Choose one of my offers to connect.
Trusted by the Best Clients
I'm grateful I've been able to work with the most incredible humans who are involved in doing hard work that makes our world better.
The challenge was to integrate Ving’s design and brand identity with circularity and reuse. Lena was taking a leading position in the design process and developed the clear and clever design theme “where circularity meets you”. It was very well received by Ving and adopted on all products in the collection.
Per Sandwall, CEO Reused Remade, 2024
Our business was struggling with retail and storytelling before working with Lena. Lena helped us with our brand identity, brand design and packaging design. Since working with Lena we have landed on top ten of the pharmacy Apotea’s top list in December 2021 and won contracts with Stockholm Region with start in January 2022.”
Aaron Yueru Wang VD Provita, Jan. 2022.
The team has appreciated Lenas new perspectives and gained from added knowledge to new material and business models. She is easy to collaborate with, shows a curiosity and has passion for developing packaging products.
Lena Hedin
Team Responsible H&M GBC, Dec. 2022.
Capabilities
Brand Strategy
Purpose, Vision, Mission & Goals
Personality
People & Market
Research & Positioning
Plan/Roadmap
Brand Identity
Brand Development & Rebranding
Logo & Identity Design
Messaging
Collateral, Print & Digital
Environmental Design
Iconography
Templates for multiple touchpoints
Brand Style Guides
Packaging
Packaging Strategy
Concept & Design
Development & Prototyping
Sourcing & Management
Production Lead
Messaging/Copy
Materials and Assets for Campaigns
In-Store/Event Communication
Digital & Social Media
Sales material
3D Visuals
Let's talk
