Tackling Food Waste

The “I’m ok” packaging concept was created for the Recreate Packaging design contest in 2023, initiated by Stora Enso in collaboration with the Orkla Group. The project was also featured by the World Brand Design Society, highlighting its innovative approach to sustainability and user experience.I developed a strategic concept, identity, and innovative packaging solution combating granola waste at homes.

From Waste to Wow

In a world where one-third of the food produced is wasted, I want to be part of changing that reality—as a designer with a responsibility to act.

Through observations, shelf studies, and in-depth analysis, I gained valuable insights into the existing packaging and brand—revealing a clear need for a rebrand.

Inspired by the high amount of granola waste at home, I set out to reduce this issue by incorporating expiration dates into the branding—aiming to optimize cognitive processing and enhance consumer perception.

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I sketched potential brand and packaging concepts, considering color, logotype, typography, graphics, and messaging. Using 3D rendering and visualization, I refined the idea to ensure both practicality and aesthetic appeal.

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Through rigorous testing with kids and other individuals, the winning design was playful and practical portion packs with an innovative foot/lid design that ensures freshness, convenience, and reduces food waste while engaging the target audience.
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One Portion at a Time: Playful & Practical

The innovative packaging features a foot that doubles as a lid, ensuring freshness and convenience. Playful typography, warm unisex colors, and engaging illustrations create an interactive aesthetic that enriches the overall experience.

By targeting consumers directly, the brand recognized the power of individual choices in combating this pressing issue. Through its innovative approach, 'I'm ok' encourages mindfulness in consumption habits and promotes informed choices to reduce waste.

Monomaterial refill bags with removable paper labels enhance sustainability and organization, serving as reminders to prevent forgotten pantry items. This solution not only reduces waste but also creates an enjoyable and responsible eating experience for kids, teens, and mindful consumers.

Inspiring Change

The 'I'm OK' concept not only aimed to reduce household granola waste but also boosted consumer engagement and brand loyalty, demonstrating the true potential of thoughtful, sustainable design.

• Selected for the Recreate Packaging contest by Stora Enso and Orkla

• Featured by the World Brand Design Society for innovation and impact

• Aimed to reduce household food waste through reusable portion packaging

• Increased consumer engagement and brand loyalty through smart design

• Inspired others in the industry to explore similar recyclable packaging solutions

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Loving it! It’s not only beautiful but tackles a sustainability topic that is more than important for our society! Keep my fingers crossed for the competition!

Vice-President EPDA, RED DOT Jury member, Pentawards Jury member, CEO

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