Tackling Food Waste

The “I’m ok” packaging concept was created for the Recreate Packaging design contest in 2023, initiated by Stora Enso in collaboration with the Orkla Group. The project was also featured by the World Brand Design Society, highlighting its innovative approach to sustainability and user experience. I developed a strategic concept, identity, and innovative packaging solution combating granola waste at homes.

From Waste to Wow

In a world where one-third of the food produced is lost or wasted (FOA, 2011), I want to be part of changing that reality — as a designer with a responsibility to act.

Through observations, shelf studies, and in-depth analysis, I gained valuable insights into the existing packaging and brand — revealing a clear need for a rebrand.

Inspired by the high amount of granola waste at home, I set out to reduce this issue by incorporating expiration dates into the branding — aiming to optimize cognitive processing and enhance consumer perception.

‍

I sketched potential brand and packaging concepts, considering color, logotype, typography, graphics, and messaging. Using 3D rendering and visualization, I refined the idea to ensure both practicality and aesthetic appeal.

‍

Through rigorous testing with kids and other individuals, the solution was playful and practical portion packs with an innovative foot/lid design. It was designed to keep granola fresh and make portions easy, helping households use what they buy.
‍

One Portion at a Time: Playful & Practical

The innovative packaging features a foot that doubles as a lid, ensuring freshness and convenience. Playful typography, warm unisex colors, and engaging illustrations create an interactive aesthetic that enriches the overall experience.

By targeting consumers directly, the brand recognized the power of individual choices in combating this pressing issue. Through its innovative approach, 'I'm ok' encourages mindfulness in consumption habits and promotes informed choices to reduce waste.

Mono-material refill bags designed for paper recycling with removable paper labels enhance organization, serving as reminders to prevent forgotten pantry items. This solution not only reduces waste but also creates an enjoyable and responsible eating experience for kids, teens, and mindful consumers.

Inspiring Change

The 'I'm OK' concept not only aimed to reduce household granola waste but also designed to build engagement through playful, practical portion packs.

• Selected for the Recreate Packaging contest by Stora Enso and Orkla

• Featured by the World Brand Design Society, 2023

• Aimed to reduce household food waste through portion packs

• Tested with children and adults, who chose the playful portion pack

‍

Loving it! It’s not only beautiful but tackles a sustainability topic that is more than important for our society! Keep my fingers crossed for the competition!

Vice-President EPDA, RED DOT Jury member, Pentawards Jury member, CEO

‍