Meet the
Founder
I shift brands through strategic design — moving to sustainable packaging solutions that cut waste and costs, strengthen identity, and release long-term brand value.
Thank you for always sharing your brilliant wisdom and taking your time to listen to me.
Always Learning, Always Exploring
Each project is a chance to bring ideas to life — and push for something better.
With endless drive and tireless optimism, I embrace helping you — and your brand — do better, making responsible choices feel joyful, purposeful, and inspiring.
I’ve spent over nine years working at NatyAB in the Baby and Personal Care industry and at Renée Voltaire AB in the Food and Beverage sector.
At the international company Naty, I designed plant-based diaper packaging for the greenest diaper on earth. These experiences sharpened my skills in plastic-free product development, compostable packaging, and certification-based communication in a highly competitive market.
At the Swedish company Renée Voltaire, my work contributed to a fourfold sales increase for Buckwheat Crunch within two years and deepened my expertise in product launches, food packaging design, and branding — including how printing conditions and materials influence brand expression.
Since founding my current studio in 2019, I’ve had the opportunity to collaborate with clients such as H&M and Swedish Match. One of my latest projects was helping Reused Remade AB launch their client’s first circular collection, CIRCULAR, made from discarded hotel textiles.
As studio owner, creative director, and former in-house designer, and packaging developer, I bring a unique perspective and deep expertise in developing impactful branding and sustainable packaging solutions. I hold a Master of Fine Arts (MFA) in Graphic Design and Illustration, as well as a University Diploma in Creative Production.
Shaped by a childhood surrounded by curiosity, my yoga practice, and life as a mother of three, I help make conscious choices easy and joyful — bringing meaning, balance, and inspiration to everything you — and your brand — do.
Member of
The Maker Devision
European Brand & Packaging Design Association
Brand Rebels for Good
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