Meet the
Founder
I shift brands through strategic design—moving to sustainable packaging solutions that cut waste and costs, strengthen identity, and unlock long-term brand value.
Passionate about circular growth, I combine circular design with brand-building to create win-win solutions for both businesses and the planet. Through strategic partnerships with like-minded people, I lead the way toward a brighter future.
Thank you for always sharing your brilliant wisdom and taking your time to listen to me.
Always Learning, Always Exploring
Working with companies at the forefront of circularity, sustainability and health has shaped me both professionally and personally.
At one point, my own kitchen transformed into a photo studio as I found the perfect warm light to capture the essence of firelighters and matches. I knew exactly what was needed to convey the right feeling and build trust.
When H&M set out to rethink their packaging and bags in line with bold sustainability goals, I had the privilege of supporting their dedicated team through an intense and inspiring transformation. Curiosity drives me to explore new ways of thinking — and to learn from the skilled people I meet along the way.
Over the years, I’ve worked on everything from flexible and rigid bioplastic packaging for white label products to sustainable solutions for locally produced food and private label brands.
Each project is a chance to bring ideas to life — and push for something better.
I thrive where creativity, sustainability, and strategy meet — where every project becomes part of something bigger and pushes for something better.
I’ve spent over nine years working with international brands like Naty AB in the Baby & Personal Care industry, as well as Swedish brands such as Renée Voltaire AB in the Food & Beverage sector. Since founding my studio in 2019, I’ve had the opportunity to collaborate with clients including H&M and Swedish Match. One of my latest projects was helping Reused Remade AB launch their client’s first circular collection, CIRCULAR, made from discarded hotel textiles. I’m now developing upcycling solutions for both retail and packaging.
As a studio owner, creative director, and former in-house designer, packaging developer, and project manager, I bring a unique perspective and deep expertise in developing impactful branding and sustainable packaging solutions. I hold a Master of Fine Arts (MFA) in Graphic Design and Illustration, as well as a University Diploma in Creative Production.
My passion for sustainability and wellness runs deep — rooted in my childhood, my yoga practice, and my life as a mother of three. I strive for a world where it’s easy and enjoyable for us as consumers to make conscious shopping decisions and live healthy, beautiful lives.
Member of
The Maker Devision
European Brand & Packaging Design Association
Brand Rebels for Good
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