Lena Schalén, Studio owner and a 20+ year experienced strategic consumer brand and packaging expert, creative director and manager.

Meet  the Founder

On a mission to create conscious consumer brands that embody values to drive business growth with serious ethical and sustainable aspirations for planet, people and businesses.

Innovative and compelling solutions can empower consumers to make conscious and sustainable choices that benefit the planet and promote better health. By partnering with like-minded businesses, we can lead the way in creating a positive change for our world.

“My passion for sustainability and wellness is rooted in my childhood, yoga practice and role as a 3-kids mother. I strive for a world where it’s easy and enjoyable for consumers to make conscious shopping decisions and live a healthy life in harmony with the planet.”

Member of

The Futur Pro Group logotype

The Futur Pro Group

European Brand & Packaging Design Association

European Brand & Packaging Design Association

Brand Rebels for Good

How we add value

Apply Design Thinking
Involve other experts
Look at the whole chain / Refer to all aspects
Solve problems through a strategic approach

Lena has worked with international brands like Naty and H&M, as well as startups like RENÉE VOLTAIRE and OmiOpi within the food industry. She holds a Masters degree in graphic design and illustration and a University Diploma in creative production. As both a studio owner and experienced client-side designer, project manager and Art Director, she has gained unique insights and expertise in creating impactful branding and packaging solutions.

Let's talk