Rethink. Define.
Define the future of great taste and good health.
Whether you're a multinational corporation or a start-up, my offer is designed to meet your specific needs and turn your business and product into a distinctive sustainable brand.
Choose one of my offers to connect.

Launch Your Packaging Bundle
Are you ready to launch your product and need packaging that stands out? Let me help you position your product and create a compelling story for it. I conceptualize, design, and develop packaging that enhances your brand and supports sustainability, inspiring consumers to choose you.

Launch Your Brand Bundle
If you’re ready to launch or relaunch a brand that creates real results for our planet, your customers and your business, then this is the experience you’ve been looking for. This is a full bundle approach, designed to see, lift, and then LIVE your good intentions such as reflect your values and reduce waste.

Your Collaborator
Turn your plan into actions. Your Collaborator provides ongoing design implementation, from concept to artwork, production lead, management, and development needed to bring your ideas to life.
Example: 4 hrs/week, a 12 months retainer
Some Client Love
Lena Hedin Team Responsible H&M GBC, Dec. 2022.
The team has appreciated Lenas new perspectives and gained from added knowledge to new material and business models. She is easy to collaborate with, shows a curiosity and has passion for developing packaging products.
Aaron Yueru Wang VD Provita, Jan. 2022.
Our business was struggling with retail and storytelling before working with Lena. Lena helped us with our brand identity, brand design and packaging design. Since working with Lena we have landed on top ten of the pharmacy Apotea’s top list in December 2021 and won contracts with Stockholm Region with start in January 2022.”
Per Sandwall, CEO Reused Remade, 2024
The challenge was to integrate Ving’s design and brand identity with circularity and reuse. Lena was taking a leading position in the design process and developed the clear and clever design theme “where circularity meets you”. It was very well received by Ving and adopted on all products in the collection.