^{Photo: Mats Högberg, Ving}

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I helped Reused Remade develop Ving’s first circular collection made from their own retired hotel textiles.

Ving’s “Circular” collection was successfully launched in June 2024

^{Photo: Mats Högberg, Ving}

My contribution included concept development, product identity, messaging, and creating woven tags and prints for the products.

Additionally, I designed the packaging and crafted a strategic launch plan that involved clear messaging, identifying target audiences, selecting appropriate channels for PR releases, and coordinating social media communication to ensure a successful rollout.

Ving’s upcycled products are in use as new products for their resorts in Europe and sold at the resorts, offering guests products made from the resort's own retired textiles.  

Reused Remade extends the life of retired hotel textiles by collecting and upcycling them into durable, stylish everyday products.

For example Ving's Shoulder Bag Original has a carbon footprint 80% lower than an equivalent bag made from virgin textiles (Reused Remade LCA Shoulder Bag Original, Miljögiraff, verified by Sweco, March 2025).

16 headbands and 14 reusable makeup pads made from a single reused towel!

Each item was branded with a subtle touch of Ving’s wave in light grey and the slogan, “Where Circularity Meets You”. The concept was carefully crafted to align with Ving’s brand identity.

The challenge of matching Pantone colors across woven and printed materials required the use of dual-thread weaving to achieve the desired hue. The variations in the shades of white from the reused textiles added a unique, personal touch to each product.

The packaging for Ving’s product line “Circular”, was made of kraft paper banderoles and hang tags with simple illustrations to emphasize the circular nature of the products.

I created top shelf signs, desk signs, and shelf-edge signs — along with providing tailored sales support.

^{Photo: Mats Högberg, Ving}

The product range included, among other things, Toiletry Bags, Tote Bags, Beach Bags, Hair Turbans, Eye Masks, all designed, folded and packed to reflect the high quality of Ving’s upcycled textiles.

Over 19 tons of change

Over 19 tons of Ving’s bedlinen and terry towels were repurposed and upcycled into over 150,000 new articles.

(Reused Remade production data, 2024) By reusing their own materials instead of ordering products made from virgin or recycled materials, Ving achieved:

• A strong brand story rooted in circular action

• Thoughtful gifts for top clients

• Retail products to sell at their resorts across Europe

• The first collection made from its own retired textiles — a story now shared across the travel industry.

• An inspiring example for others — helping expand Reused Remade’s reach and client base

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The challenge was to integrate Ving’s design and brand identity with circularity and reuse. Lena was taking a leading position in the design process and developed the clear and clever design theme “where circularity meets you”. It was very well received by Ving and adopted on all products in the collection.

Per Sandwall, CEO Reused Remade

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